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Nielsen Market Research

Nielsen recently acquired the business Intelligence and commerce solutions products from Bowker consisting of: PubTrack ™ Digital, PubTrack ™ Christian, PubTrack™ Higher-Ed, and Bowker Market Research Books & Consumers, Global Ebook Monitor and custom research. Commerce Solutions products: PubEasy® and Pubnet®.

Announcement

Nielsen Books & Consumers™

Nielsen Books & Consumers™ is the publishing industry’s exclusive resource for understanding consumer book buying behavior. Gain actionable insights into behaviours and opinions of book buying consumers. This business intelligence toolset helps the publishing industry understand key measures of book consumers, such as demographics and book purchase preferences, while providing insight into book buying behaviors, habits, and book shopping occasions.

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Nielsen Global eBook Monitor™
The Nielsen Global eBook Monitor™ (GeM) tracks consumer purchases of e-books, and attitudes about e-books, in ten major world markets - Australia, Brazil, France, Germany, India, Japan, South Korea, Spain, the U.K., and the U.S. Over time, this annual study will create a unique view of market shifts in response to new digital formats. Individual country reports tracking e-book attitudes in these 10 countries are also available.

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